Xu's jewelry is not as famous as Zhou Moufu and Zhou Mousheng.

But it is especially famous in jewelry haute couture circles.

Use a simple example metaphor.

It's like drinking fast Starbucks and good hand-ground coffee.

The former is for the masses.

The latter is niche and accessible to only a small number of people.

Ordinary people rarely go to private order jewelry stores.

It's expensive, and the brand isn't famous yet.

But Maison jewelry like Hui's jewelry has its own style.

Yang Mi knows Xu Feng, and she has to start with this year's Sotheby's Spring Auction.

Sotheby's Auctions is one of the world's largest companies auctioning art, jewelry, and collectibles.

It has a history of more than two hundred years.

About the size of Christie's auction house, the oldest.

The world's largest and most influential top ten auction houses.

To be precise, it should be the top five.

In the field of jewelry, even the first in the industry.

Sotheby's auction houses are found all over the world.

The Xiangjiang Fubei Spring Auction, which has just passed this year, has caused a huge response.

Subtracting the jewelry that was auctioned, the final auction amount was as high as 400 million.

Million diamond earrings!

Tens of millions of gemstone necklaces!

Which woman went to Sotheby's auction and couldn't walk.

A variety of jewelry that sparkles and moves.

Diamonds, colored treasures, jadeite.

There are no most expensive, only rarer!

Highly collectible.

Sotheby's Auction is also one of the favorite venues for actresses in the entertainment industry.

Many actresses participate in auctions as other people's female companions.

All want to own jewelry.

Even one piece is enough.

At Sotheby's auctions, diamonds have always been the main play.

It is often said that diamonds are the biggest scam.

It's just a rock.

It's just a gimmick of "for a lifetime" and "eternity".

That's why it's so expensive.

Even in the past two years, diamonds are still falling in price, and gold is appreciating.

However, it does not affect the auction of Sotheby's diamond jewelry.

Because those that have fallen in price are ordinary diamonds.

Diamonds that are less than one carat, or are not of high grade.

Diamond jewelry, like the ones at Sotheby's auctions, are rare diamonds of the highest quality.

Not only is the gram heavy, but the color is also rare.

The key is to design and make it by the world's famous jewelry designers.

Why is it very collectible.

That's why.

Scarce is expensive!

At this year's Sotheby's auction, Hui's jewelry was in the limelight.

A total of five products, all of which were up for grabs.

One of them, both pink diamond earrings of more than 10 carats, sold for 48 million.

Only about 0.001% of natural diamonds mined worldwide are natural pink diamonds.

The probability is very, very small!

And because of its stunning appearance and extreme rarity, pink diamonds have always been regarded as treasures by connoisseurs!

There was once a pink diamond that sold for a sky-high price of 453 million.

Also broke records.

The pink diamond earrings that made Hui jewelry famous are not as exaggerated as the record-breaking "Williamson Pink Star".

But two points are also indicated.

First, Xu's jewelry has a very amazing source of diamond channels.

Ordinary jewelry custom brands can't even get ordinary pink diamonds.

In order to be a haute couture jewelry brand, the source of channels is very important.

Without good diamonds and gemstones, it is impossible to make it.

Second, Xu's Jewelry also has a very famous top jewelry design master.

Xu's Jewelry won the award this time not only because of pink diamonds.

Unique design is the main reason.

Xu's jewelry has a strong background, and intends to officially come to the front of the stage with this blockbuster performance in Sotheby's Spring Auction.

So I'm going to find a spokesperson.

Who is the hottest in the country now?

It must be the "Four Little Hua Dan".

It's not that there aren't bigger coffee places.

But age, image, fan base, all have to be taken into account.

Originally, Xu's jewelry was for the high-end market.

Now to get involved in the mass market, it is definitely necessary to give priority to actresses with a young fan base and a large base.

Yang Mi is one of them.

But that's just one of them.

There are several others, and the popularity and background resources are not inferior to Yang Mi.

Therefore, it is still unknown who will be the spokesperson of Xu's jewelry in the end.

Yang Mi has endorsed some brands before.

But not much.

Clothing, shampoo, niche mobile phone brands.

Not a single jewelry brand.

It is not that there are no jewelry brands that have sought Yang Mi to endorse.

But those non-mainstream brands are really hard to say!

For the sake of her own image and positioning, Yang Mi is also impossible to accept brand endorsements that will bring side effects.

Moreover, the money is not available.

The grade of Xu's jewelry is enough, and it is even a little excessive.

And gave a super high endorsement fee of 10 million a year.

To say that Yang Mi is unmoved, it is a lie.

But Yang Mi was not too sure.

Xu Feng's reaction last time was too flat!

It didn't take long to say something was wrong and left.

Yang Mi had the intention to ask Xu Feng how he thought about it.

But because of the presence of "senior" Chen Shu, she was not easy to ask.

And she was a little worried that Xu Feng was planning to speak for Chen Shu.

With Chen Shu's coffee position, it is more than enough.

But Yang Mi didn't expect Xu Feng's attitude to change so much.

It seems that things still have a turn.

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