Now Xiao Wang is really a little star.

In 1995, he entered the show business with his debut album "Beethoven".

In 1998, he gained people's attention with the album "Revolution and Rotation", and won the Best Chinese Male Singer Award and Best Record Producer Award at the 10th Bay Golden Melody Awards the following year.

It was also this year that Zong Qingqian found him and invited this newcomer in the entertainment industry to become the image spokesperson of Wawaha, and since then the two sides have started a 21-year cooperation journey.

In those 21 years, he grew from a lesser-known singer to a superstar, and Wawaha became a household name in the beverage industry.

However, unexpectedly, after 21 years of happy cooperation, it was replaced by Zong Xiaoli, the successor of Wawaha, the daughter of founder Zong Qingqian.

Zong Xiaoli bluntly said that she did not like him, thinking that Xiao Wang was old and had aesthetic fatigue.

Then she turned around and signed Zhao Yazhi, who was nearly 70 years old, to replace him as the new spokesperson of Wawaha.

This wave of operation Li Shanshan did not understand anyway.

Fortunately, now that Zong Xiaoli has escaped from Wawaha Company, this bloody plot will not be played out again.

After Li Shanshan proposed to invite Xiao Wang to be a product spokesperson, Li Lihong soon sent someone to contact his agent.

You must know that he has just debuted now, and it is really undesirable to have such a large company take the initiative to invite him to endorse.

A few days later, he personally came to the magic capital, and Li Shanshan also met the real person face to face for the first time.

"Boss Li, thank you very much for finding me to endorse the brand of Wawaha."

Now Xiao Wang is still very young, and it is very important for him to be able to get this opportunity to endorse the mainland.

"Come on, I'm optimistic about you."

Li Shanshan patted him on the shoulder, thinking that he was really handsome enough, and he was a little worse than himself.

The signing negotiations are very smooth, with an endorsement fee of 300,000 yuan a year, and it will be signed for three years first.

Thinking that a certain king has not increased the price for 20 years, Li Shanshan was impressed, according to the current price level, 300,000 is also a relatively high star endorsement fee.

But twenty years later, 300,000 is not as much as a fraction of what a cool star earns in a day.

This further reflects the preciousness of Xiao Wang's insistence on not increasing the endorsement fee for twenty years.

At this point, Li Shanshan felt that he also wanted to make him popular.

"No, shouldn't I be a popular female star, it feels a little strange to hold a male star..." No

matter, Li Shanshan carefully recalled, the advertisements taken by a certain king seemed to be very popular when Wawaha was looking for a certain king, and he was ready to shoot it again according to this script.

One of the most popular ads of the year was a simple ad.

It was on a street that Xiao Wang held a bottle of pure water from Dollha, juggling while walking to attract the attention of girls on the side of the road.

Then when he successfully attracted the girl's attention, he stopped and drank, and finally said: It's you who love, baby ha pure water!

This advertisement, which now looks like a middle two, was regarded as a classic back then.

In addition, this little transparent girl turned out to be Liu Tao, who later became a famous movie star.

After Li Shanshan proposed this idea, the rest was left to Li Lihong.

The shooting process is also very simple, Li Lihong found a professional camera team, and then went to the most lively Bund in the magic capital to shoot, but to replace the pure water of Wawaha with the mineral water of Wawaha.

As for the little girl, just look for one on the street.

Now Li Shanshan has the kung fu to find Liu Tao.

After the commercial was filmed, it was shown on television soon after.

Li Shanshan used the sales channel of Wanyan VCD in his hand to quickly promote the product to small and medium-sized cities across the country.

Young people here look forward to the bustling life of the big city, and they are very curious to see an advertisement on TV for a certain king holding a baby ha mineral water.

Looking at the price again, the retail price of one dollar is still acceptable for them.

In this way, this group of young people became the first loyal customers of Wawaha Mineral Water.

Many people also met the handsome Xiao Wang from this advertisement and began their own star-chasing road.

......

"Mr. Li, at present, the sales of our products in the country have reached 80 million!"

Li Lihong was very excited, she did not expect that this was only the first month, the sales of Wawaha mineral water had achieved gratifying results, which was much faster than the development of Longshan Spring at the beginning.

"It's not bad, it's only the first month, and I will advertise in various places in the future to attract more young people to buy."

Li Shanshan knows that this product still has a lot of room for improvement, especially with the improvement of everyone's living standards, the ability to accept new things is getting stronger and stronger.

"Okay, we're already talking to local TV stations, and we'll definitely promote this product."

Li Lihong is now fully responsible for selling this product, which is also her old business.

"In addition, to speed up the construction of factories, this product is different from Longshan Spring, and can build factories in various cities nearby."

After saying this, Li Shanshan looked at Su Lihong and gave her a small goal: "Strive to build at least one water plant in every provincial capital within half a year." "

Longshan Spring Mineral Water is named after the location of Longshan, so this limits its production workshop to Longshan.

This is also because in other local water plants, the water produced cannot be called Longshan spring water.

But this Wawa Ha mineral water is different, to put it bluntly, its water source is from urban tap water, and it is purified and processed in the later stage, and then mineral elements are added.

The water produced in this way is not limited by water sources, and factories can be built in the city, which can save transportation costs.

"Okay, I'll implement it as soon as possible."

Li Lihong quickly wrote down what Li Shanshan said in her notebook.

In fact, there is another advantage of building factories in various places, that is, with the development of the economy in the future, housing prices will become higher and higher.

Buying land and building a factory is a sure deal.

At this time, Li Shanshan thought of his college classmate Chen Hongliang.

His family opened a tea garden in the magic capital, and did not make much money selling tea, but ten years later, relying on the compensation for the demolition of the tea plantation, he made hundreds of millions of dollars.

This is not the end, Chen Hongliang's parents took this money, bought a piece of land in the suburbs of the magic capital, and continued to open a tea plantation.

This time, because of the unsatisfactory water and soil, the tea garden not only did not make money, but also lost a lot.

But at this time, their family's land was expropriated again, and by relying on the compensation for demolition, they made several hundred million more....

Sometimes life is like this, full of surprises.

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