October 5, 7:58 p.m.

After a day of work, the people of the imperial capital choose to stay in front of the TV at night to watch TV series.

Just before the TV series was about to be broadcast, I suddenly found that a beautiful picture appeared in the camera.

It is a towering mountain that stands between heaven and earth.

The clouds and mist rise from the valley like a tide, like the sea, and the entire mountain peak flickers in the clouds, like a fairyland on earth.

"It's beautiful, where is this?"

"Look at the note, it says that the name of this mountain is Dragon Mountain."

At this moment, the picture camera suddenly zoomed in.

Clear springs flow from the valley and converge into a small stream, the water is so clear that you can even see the sand and gravel at the bottom of the water.

Then with the change of the camera, a girl with a pair of peach blossom eyes walked over, as beautiful as a heavenly daughter.

I saw her slowly come to the stream, hold a touch of spring water in both hands, and drink it carefully.

"It's so beautiful, which star is this?"

"She actually drank a sip of spring water directly?"

"The water here is so clear that I want to take a sip too."

At the end of the picture, a picture of Longshan Spring mineral water appears, and there is a nice dubbing.

"Longshan spring water, a little sweet!"

All the people in the imperial capital sitting in front of the TV were shocked by this advertisement.

Everyone thought it was incredible, this turned out to be an advertisement?

You must know that in this era, the style of TV advertising is all about bragging about how good their products are.

Merchants will only say "everyone come and buy", which leads to consumers have become numb.

But the advertisement of Longshan Spring is from the beginning to the end.

Although there is only one sentence, everyone who has seen this advertisement has unconsciously developed a good impression of this product, especially if they want to taste whether this water is sweet or not.

This ad was so successful!

Since the first broadcast in Longshan City, it has swept the entire Shanbei Province, and now the imperial capital is no exception.

With the broadcast of this advertisement, Longshan Spring mineral water was gradually understood by the people of the imperial capital.

In particular, the sales team of more than 100 people covered almost all the streets and neighborhoods of the imperial capital.

They left early and returned late, sparing no effort to carry out propaganda work.

Among them, the most publicized is to tell consumers that Longshan Spring mineral water is equal to healthy water.

The imperial capital is one of the regions with the highest economic level in China, and with the improvement of people's living standards, everyone also pays more attention to their health.

In particular, drinking water is something that people drink every day, so when the concept of healthy water was proposed, it was welcomed by everyone.

From October 6th, the day after the advertisement "Longshan Spring Water Is a Little Sweet" aired.

Longshan Spring's sales are constantly increasing, reaching a staggering 25,000 cases in one day.

This also set a single-day city sales record for Longshan Spring, the previous highest was 20,000 boxes per day in Shengtian City.

In the week that followed, Longshanquan's sales continued to rise, selling 30,000 cases of water in a single day.

This also means that since entering the imperial capital market.

Longshan Spring Mineral Water has occupied nearly half of the bottled water market in the imperial capital, catching the pure water of Wawaha that has entered the imperial capital for more than half a year by surprise.

For this reason, Zong Qingqian personally came to the imperial capital to sit down.

He wants to investigate the current market situation and analyze the reasons why the market share of his Dollha brand has been squeezed.

Within two days, Wawaha began to fight back.

First, Zong Qingqian adopted a strategy of selling at a reduced price, reducing the retail price of each bottle of water from 2 yuan to 1.5 yuan.

This is almost the bottom line of profitability, if you sell at this price, you basically don't make any money.

It can be seen that Zong Qingqian wanted to directly beat Longshan Spring to death with a stick through a price war.

After all, now he is standing in a higher position, and the capital reserves in his hand are several times that of Li Shanshan.

He can consume the opponent through the price war, without giving the opponent a chance

, and at the same time, the market is the most obvious about the price movement.

With the price reduction of Wawaha, Longshan Spring's hot sales that have been growing for many days have reached an inflection point.

After all, for many people now, it is impossible to distinguish the difference between the two types of water.

In that case, why not buy cheaper water?

This sudden situation, Li Shanshan did not expect.

As far as he can remember, the price war for bottled water won't happen until ten years later.

At that time, various brands were sold at extremely low prices to achieve the purpose of occupying the market.

At its cheapest, it even sold for an astonishing price of 0.65 yuan per bottle of water, which is basically the cost price.

But now, Wawaha has actually reduced the price in advance.

It seems that Zong Qingqian declared war on himself, but Li Shanshan will not be afraid.

If you want to fight, then fight!

Now in front of Li Shanshan, there are only two choices.

The first is to also adopt a price reduction strategy, reducing the price to the same as Dovaha, which also sells for 1.5 yuan.

The second choice is not to reduce the price and maintain the current price of 2 yuan with the hard consumption of the baby.

No matter which choice is made, there is a lot of pressure on the emerging brand of Longshan Spring.

First of all, the capital reserves in Li Shanshan are not enough now, and there is no way to compare with the veteran entrepreneur Zong Qingqian.

Once caught in the vortex of price war for a long time, it is likely to drag down the entire enterprise.

Moreover, Li Shanshan's fund reserve has other uses, which are to be used to bid for the "bidding king", so they cannot be used in advance.

This means that Longshan Spring can only keep the price unchanged.

Judging from the latest sales data, Longshan Spring's originally rapidly growing market share in the imperial capital has been reversed, mainly because Wawaha has cut too much price this time.

Ordinary people can't tell the difference between these two types of water, just look at the price and buy it.

It was in this crisis situation that Li Shanshan decided to launch a counterattack.

Since you are unkind, don't blame me for being unrighteous.

First of all, Li Shanshan found a professor from Didu University through Ye Joy, and took out the Longshan Spring mineral water and Wawaha pure water sold on the market for a test.

After getting the test report, Li Shanshan published an article in the "Didu Daily" - "On the difference between natural mineral water and pure water".

This article directly points out the difference between the two types of water.

The so-called pure water is distilled water, which does not have anything beneficial to the human body.

Because it not only filters out harmful bacteria and impurities during processing, but also filters out beneficial microorganisms and trace elements.

Long-term drinking may even cause nutritional imbalance in the human body and harm health.

Natural mineral water, on the other hand, uses spring water that naturally gushes deep underground.

It has not been polluted, contains a certain amount of minerals and trace elements, and long-term drinking is beneficial to the body.

At the end of the article, detailed parameters of the test report are attached.

As soon as this article was published, it immediately caused an uproar.

The people of the imperial capital suddenly realized that the pure water they had spent money on would actually harm themselves?

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