November 8, 9 a.m. sharp.

The bidding meeting for the primetime advertising of Channel C officially began, and the meeting was chaired by Tan Xisong, Director of the Advertising and Information Department of Channel C.

This woman is not ordinary, Li Shanshan knows that during her tenure, she has done a total of three things that are enough to go down in the annals of C history.

The first is to create the strategy of setting advertising prices based on ratings

; the second is to create a precedent for public service advertisements on Channel C; the

third is to create the model of external bidding for Channel C prime time, which has brought huge advertising revenue to Channel C.

In the six years of her tenure, Channel C's annual advertising revenue jumped from the initial 330 million to 4 billion a year, and at the same time established the status of Channel C as the hegemon of China.

At the beginning of the meeting, Tan Xisong first reviewed the brilliant results achieved by the winning enterprises last year.

"According to our tracking understanding, the turnover of the most effective companies among the winning companies increased sixfold last year, and the worst increased by 35%, and it can be said that last year's bidding work achieved extraordinary market results. Hearing

this sentence, Li Shanshan thought to himself, I'm afraid that the biggest increase in turnover is your C platform itself, and you have directly made a fortune with the name of "Biaowang".

There is a good saying, the standard king of flowing water, the iron C catwalk, there are new standard kings every year, but the real standard king is always the C platform itself.

Next, Tan Xisong began to introduce that this bidding will use the "dark bid system" to bid for the bidding king.

The so-called "dark mark" is like playing cards, where everyone holds a card in their hand, and everyone shows it at the same time, deciding whether to win or lose according to the size of the card number.

This is a one-time game, because each player only has one chance, so everyone will show their biggest card to avoid being out.

At the bidding meeting, the "dark bid" will guide the company to add some chips to the original psychological price.

For example, at the "clear-labeled" bidding meeting, originally Company A prepared 10 million yuan in order to compete for the bidding king, at this time, Company B directly offered a price of 20 million, and Company A would no longer follow.

But after the adoption of the "dark mark", because everyone does not know the offer of everyone else.

Therefore, whether it is a company A or a B company, it will unconsciously raise its own quotation, the general increase is about 20%, and finally company A may quote 12 million, and company B may quote 24 million.

Although in the end, it was Company B who won the "champion", which means that the organizer can earn an additional 4 million yuan.

In reality, the use of "dark marking" in C platform may have hundreds of millions more in revenue

! Li Shanshan couldn't help but sigh with emotion, it's really dark!

But there is no way, the reason why C TV can firmly sit on the fishing platform is that it is unique, and no competitor can compare with it in this era.

Listening to Tan Xisong's boastful talk, Li Shanshan looked at the participants a little bored, and from his appearance, he didn't know anyone.

Fortunately, everyone had a guest sign with their name written in front of their seats, and they recognized no one by their name.

Jiang Yanhua, who participated in the bidding was the popular defending "bid king" Kong Fu banquet wine, and next to him sat Qiu Zhenxing, who fell in love with him and killed Confucius House Wine.

Both wineries are located in Qufu, the hometown of Confucius, and both claim to be the exclusive liquor used by successive generations of Yansheng Gong (descendants of Confucius) to serve in the court.

The names of the two wineries are only one word different, but the market response is far from the same, and the sales of Confucius banquet wine before becoming the "standard king" are less than one-tenth of Confucius family wine.

All changes must start with Jiang Tinghua, who is a very courageous person.

The first "champion" competition also took the form of dark bidding, and most companies took a wait-and-see attitude and bid relatively conservatively.

At that time, the second highest bidder Qiu Zhenxing gave a quotation of only 23 million, but Jiang Tinghua took insurance and directly handed over the price of 30009888.98 yuan, winning the crown of the first champion of C platform in one fell swoop.

But when the news came back to the winery, the other leaders and employees in the factory were stunned.

30 million yuan is undoubtedly an astronomical amount for the Confucius Banquet Wine at that time, almost equivalent to the factory's annual profits, everyone thinks Jiang Yanhua is crazy!

At this time, Jiang Tinghua said: "Wait, this 30 million investment will soon bear fruit!" Sure

enough, after the advertisement was broadcast, the name of Confucius Banquet Wine spread throughout China overnight.

In 1995, it took only three months for Confucius Yanjiu to surpass the sales of the whole of last year, beating Confucius House Wine to become the best-selling liquor in the country.

Unfortunately, the good times did not last long, and it was the successor of King Biao - Qin Chi Wine who ended the Confucius Banquet.

Li Shanshan searched for a long time to see that Ji Changkong, the current director of Qinchi Distillery, was sitting in the corner of the back row.

This is a middle-aged man in an old suit, who looks inconspicuous from the outside, but Li Shanshan knows that this is also a ruthless character.

Ji Changkong is a veteran who worked as the director of the Qinchi Distillery, which has been losing money for many years, but he relied on his hard work to bring the distillery back to life.

Seeing Ji Changkong biting his lips and frowning, Li Shanshan knew that he should be hesitating now.

This time, he only brought 30 million to the imperial capital, but last night he learned through internal relations that this auction of 30 million is no drama at all, and at least 60 million will start.

You must know that 30 million is already the profit of the distillery last year, and 60 million is the sales of Qinchi Liquor Industry for most of the year, which is equivalent to selling 30,000 tons of liquor.

In the original world, Ji Changkong borrowed 30 million overnight, and when he finally bidd, he raised the price to 66.66 million, becoming the second "bid king" of C in one fell swoop.

Qinchi Wine Industry also rose to the sky one step at a time, from a small winery to a well-known national brand, and its sales increased by 500% in the second year, reaching 800 million.

"With me, you don't have to be entangled, there is no chance for you!" Li

Shanshan looked at Ji Changkong's frowning appearance, and couldn't help but laugh secretly in his heart.

Looking away from Ji Changkong's body, Li Shanshan saw a lot of well-known large enterprises, such as Sun God, Feilong Pharmaceutical, Lebai's, Sanzhu Oral Liquid, and Rookie Wawaha.

Now these are well-known large enterprises in Huaxia, but unfortunately, ten years later, except for Wawaha, other brands have basically not heard their names, and twenty years later, these companies have basically disappeared completely.

Li Shanshan couldn't help sighing, how difficult it is to be a century-old enterprise, and I hope that I can do it through hard work!

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