This burger consists of 2 slices of sesame bread on top and bottom.

In the middle, from top to bottom, are mayonnaise, lettuce leaves, sliced tomatoes, onions, tomato sauce, cucumbers and roasted beef patties.

The whole burger is very large, more than all the size of the hamburger of McDonald and Nibbling Chicken, and it is very suitable for the taste of the Chinese people.

Li Shanshan tried one and felt very good.

Basically exactly the same as the "Burger King" in memory.

The next thing to do is to ensure that all burgers are produced in one flavor, which requires standardized production.

To this end, Jiang Shuqi contacted friends in the United States and purchased a set of state-of-the-art equipment from there.

The problem in Hamburg was solved, and the next step was to train the staff.

You must know that in this era, the service staff does not have the consciousness of "the customer is God", and many times it is very perfunctory.

In order to standardize everyone's behavior standards, Li Shanshan has developed a code of conduct for employees.

The first sentence of the principle is that every employee must achieve "100% customer satisfaction" and provide meticulous service to customers.

In terms of execution, Li Shanshan wrote very clearly, and what everyone wanted to say in each time period was clearly written.

In this way, all employees can quickly enter the workplace as long as they follow the requirements in the manual.

When the customer enters the restaurant, there must be a waiter to open the door for them

, to smile and say: "Welcome!" When the customer walks to the counter, he hears a little diner

take the initiative to say: "Welcome, please order at this window!" After the customer orders, the catering staff should accurately load the food into the plate, and take the initiative to say: "Your meal is complete, I wish you a happy meal!"

When the customer finished the meal and was about to leave, the waiter smiled and said: "Thank you for coming, welcome to come back next time!"

Of course, Li Shanshan knows that the best way to get employees to be enthusiastic about their work is to make employees make money, so that they can be motivated.

Therefore, Li Shanshan also paid the waiters a very high salary, and promised that they would be rewarded every month for doing a good job.

After almost a month of preparation.

The new shop has been renovated, the machinery and equipment for the back kitchen have arrived, and the training of waiters has been completed.

Seeing that the last three days of December were about to end, the three of them discussed together.

In the end, it was decided to set the opening date for January 1 next year, which means the beginning of the new year.

The next step is to start publicizing.

Li Shanshan decided to proceed mainly from two aspects.

The first is to print a large number of leaflets, and label the pictures of Burger King's products on the leaflets;

the second is to promote it through TV advertising.

Li Shanshan plans to directly use Longshan Spring's sales team to distribute leaflets, after all, fertile water does not flow into the fields of outsiders.

He directly found Ma Shaohua, the head of the Shengtian City office.

Ask him to hand out the flyers within three days, and each person will receive a handsome payment, which will be paid by Burger King Catering.

Although both companies are their own.

But Li Shanshan is clear that the financial aspect must be clearly distinguished.

Each company manages its own money so that the company doesn't mess up.

In addition, Zhang Jiajia appeared in the launch of TV station advertisements.

The provincial prime time advertising space was directly taken down, which is the benefit of an enterprise having upper level care, which can save a lot of trouble outside the operation.

In this way, the people of Shengtian City saw such an advertisement at night.

I saw a foreigner sitting in the restaurant, holding a hamburger and eating with relish.

When he eats the last bite of the burger, the picture becomes a huge logo of Burger King.

At this time, a child's voice appeared, "Foreigners love to eat Chinese burgers, Burger King!"

As soon as the advertisement was broadcast, it immediately caused a great response.

"What is Burger King

?" "Didn't burgers come from abroad?" "I haven't

even eaten the Chinese burgers that even foreigners like to eat!"

Everyone passed on ten, ten, and hundred, and wanted to taste how delicious this brand of burger really was.

This was especially accompanied by the distribution of leaflets.

More and more people are finding that the price of this burger is cheaper than the price of nibbling chicken.

In this era, people's psychology of taking advantage is still relatively serious.

Everyone thinks this price is cheaper, and I take advantage of it when I go to eat, so many people are ready to go to the merchant's wool.

Coupled with the appearance of foreigners in this advertisement, this gives the brand an aristocratic temperament.

What people don't know is.

In fact, this foreigner is just a dragon set actor invited by Li Shanshan from a crew for 500 yuan....

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